Innovation Algebra

Innovation Algebra

Our Vision and Mission

Innovation Algebra's mission is to empower a new era of innovation by transforming expert knowledge into scalable, AI-driven solutions. We believe that capturing and scaling expertise, while protecting intellectual property, is crucial for driving superior business outcomes and making innovation accessible to all.

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Our Founders

Hannes Marais

Founder

Technology innovator recognized for founding multiple startups where he developed cutting-edge solutions in architecture and engineering. His early career in research at DEC Systems and AltaVista saw him pioneering technologies like the first browser toolbar. Hannes held roles leading AI at Edmodo and Autodesk.

Briscoe Pelkey

Co-Founder

Marketing leader skilled in crafting effective GTM strategies for enterprises and technology startups. Briscoe has spearheaded thought leadership in industrial operations, AI, and information management. His experience includes roles at Element, Baker Hughes, GE, and OpenText.

Our Advisors

Evan Lock

Experienced Business Development Leader

Distinguished executive with business development contributions in AI and startup arenas, particularly through his 17-year tenure at IBM, including roles on the founding Watson commercialization team, Watson Health, and Watson Education.

Bruce Cleveland

Experienced Executive and VC

Bruce Cleveland is a seasoned Silicon Valley executive, venture capitalist, and entrepreneur with more than four decades of experience in technology, marketing, and business strategy. Known for his expertise in category creation and market engineering, Bruce has held leadership roles at companies such as Oracle, Apple, Siebel Systems, and C3 AI. He is recognized for his innovative approaches to startup and enterprise growth and is the author of the best-selling book Traversing the Traction Gap. As the CEO of Traction Gap Partners and the creator of the Traction Gap Framework, Bruce helps startups and enterprises navigate the critical go-to-market phase and achieve sustainable growth.

Mark Smith

Experienced Sales Leader

Experienced in strategic partnerships and sales leadership. His professional journey includes significant contributions at Element, Edge Gravity, Brightcove, and Limelight Networks.

Glossary of Terms

Identic AI

Technology that empowers professionals to create and mentor their own digital advisors. It captures deep knowledge and nuanced decision-making, transforming it into personalized, adaptable, and AI-powered solutions.

Expert Models (EMs)

AI-powered digital representations of leading consultants, capturing their unique methodologies, best practices, and decision-making processes. EMs deliver personalized, adaptable insights and scalable solutions, transforming expertise into on-demand, AI-driven applications.

EMgen

The platform that powers Identic AI. EMgen provides the tools and infrastructure for consultants to build, deploy, and manage their Expert Models, enabling them to monetize their expertise and reach a global audience.

IA Cog Script

Innovation Algebra's proprietary code language designed for simplicity and power. It enables the creation of intelligent agents, the execution of complex workflows, and the seamless integration of expert knowledge into AI-driven applications.

AI Agents

A software program that interacts with its environment, analyzes data, and takes actions to achieve defined goals, adapting its approach based on feedback.

Agentic Architecture

Architecture that empowers AI agents to automate tasks and enhance decision-making. Intelligent agents connect with systems, process data, adapt to change, and deliver expert-level outputs.

AI Orchestration

A system for managing and coordinating multiple AI models, enabling them to interact, share data, and work together toward common goals.

AI Assistants

Autonomous, goal-oriented AI models embodying the unique methodologies of digital advisors. They provide personalized guidance, execute complex tasks, and deliver output on demand.

Expert Intelligence

The deep, specialized knowledge and strategic insights of leading professionals made accessible through AI-powered solutions.

Business Scenario Modeling

AI-powered simulation and analysis enabling exploration of potential business scenarios, identification of opportunities, and informed strategic decision-making.

Thinking Frameworks

Structured approaches implemented throughout the digital advisor build process, capturing multi-step reasoning and enabling analysis and recommendations.